Cookie Policy

1. Introduction

Optimus Order ("we," "us," or "our") uses cookies and similar tracking technologies on our website at optimus-order.com (the "Site"). This Cookie Policy explains what cookies are, what types of cookies we use, why we use them, and how you can control your cookie preferences.

This Cookie Policy should be read alongside our Privacy Policy, which provides broader context about how we collect, use, and protect your personal information. By continuing to use the Site, you acknowledge that you have read and understood this Cookie Policy.

We are committed to being transparent about our use of tracking technologies and to giving you meaningful control over your data. Where applicable law requires your prior consent before placing non-essential cookies, we will obtain that consent through our cookie consent tool before any such cookies are set.

2. What Are Cookies

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work efficiently, to remember your preferences, and to provide information to website operators about how their site is being used.

Cookies are stored either in your browser's memory for the duration of a session (session cookies) or on your device's hard drive for a defined period of time (persistent cookies). They may be set by the website you are visiting (first-party cookies) or by third-party services that provide functionality to that website (third-party cookies).

Cookies typically do not contain information that directly identifies you as an individual. However, the information they collect — such as your IP address, browser type, and browsing behavior — may be combined with other data we hold about you and may therefore constitute personal information under applicable data protection law.

In addition to cookies, we may use related technologies such as web beacons, pixel tags, and local storage objects, which function similarly and are covered by this Cookie Policy. These are described in more detail in Section 12.

3. Types of Cookies We Use

We categorize the cookies used on the Site into four main types based on their purpose: strictly necessary, functional, analytics, and marketing. Each category is described in detail in Sections 4 through 7 below.

We also distinguish between first-party cookies — set directly by Optimus Order — and third-party cookies — set by external service providers that we have integrated into the Site. Third-party cookies are covered in Section 8.

The table below provides a high-level overview of the cookie categories we use:

• Strictly Necessary: Essential for the Site to function. Cannot be disabled. Always active.
• Functional: Enhance your experience by remembering your preferences and settings. Active by default but can be disabled.
• Analytics: Help us understand how visitors use the Site to improve its performance and content. Require consent where applicable.
• Marketing: Used to deliver relevant advertising and measure campaign effectiveness. Require explicit consent.

4. Strictly Necessary Cookies

Strictly necessary cookies are essential to the operation of the Site and cannot be disabled in our systems. They are typically set in response to actions you take that constitute a request for services, such as logging into your account, adding items to a cart, or submitting a form.

These cookies do not store any personally identifiable information beyond what is required for the technical operation of the session. Because they are essential, they do not require your consent under applicable law and will always be active when you use the Site.

Examples of strictly necessary cookies used on our Site include:

• Session Authentication Cookies: Used to maintain your logged-in state as you navigate between pages of your account area and course portal.
• Shopping Cart Cookies: Set by Shopify to maintain the contents of your shopping cart during a browsing session.
• Security Cookies: Used to detect and prevent fraudulent activity, including CSRF (cross-site request forgery) protection tokens.
• Load Balancing Cookies: Used to distribute traffic across our servers to ensure stable and consistent performance of the Site.
• Cookie Consent Record: Stores your cookie consent preferences so that the consent banner is not repeatedly displayed on return visits.

5. Functional Cookies

Functional cookies enable the Site to provide enhanced functionality and personalization based on your preferences and past interactions. They are set either by us or by third-party providers whose services we have integrated into the Site.

If you disable these cookies, some or all of the following features may not function correctly or may revert to default settings on each visit:

• Theme Preference Cookie: Stores your selected color theme (Night or Day mode) so that your display preference is remembered across sessions without requiring you to re-select it on each visit.
• Language and Locale Settings: Where applicable, remembers your preferred language or regional settings for content display.
• Course Progress Cookies: Stores your progress through course modules so that you can resume from where you left off after closing your browser or returning at a later date.
• Video Playback Preferences: Remembers your playback speed and quality settings for course video content.
• Form Auto-Fill Assistance: Temporarily stores information you have entered into forms to prevent loss of data in the event of an accidental page refresh.

These cookies are active by default as they enhance the usability of the Site, but you may disable them through your browser settings or our cookie preference center. Disabling functional cookies will not prevent you from using the core features of the Site but may result in a less personalized experience.

6. Analytics Cookies

Analytics cookies allow us to count visits and traffic sources so we can measure and improve the performance of the Site. They help us understand which pages are most and least popular, how visitors move through the Site, and where technical errors may be occurring.

All information collected by analytics cookies is aggregated and therefore anonymous at the point of analysis. We use this data to make informed decisions about content, design, and technical improvements to the Site and Services — not to track individual users for commercial purposes.

Analytics cookies used on our Site include:

• Page View Tracking: Records which pages are visited and how long visitors spend on each page, helping us identify high-value content and areas requiring improvement.
• Traffic Source Attribution: Tracks how visitors arrive at the Site — whether through a search engine, direct URL entry, a referral link, or a marketing campaign — allowing us to evaluate the effectiveness of our outreach.
• Error and Performance Monitoring: Detects JavaScript errors, slow page loads, and other technical issues that may affect the user experience.
• Conversion Tracking: Records when a visitor completes a key action, such as completing a purchase or submitting an enrollment form, allowing us to measure the overall effectiveness of the Site.

Where required by applicable law, analytics cookies will only be placed following your explicit consent via our cookie consent tool. You may withdraw your consent at any time by updating your preferences through the cookie settings link in our Site footer.

7. Marketing Cookies

Marketing cookies are used to track visitors across websites for the purpose of displaying advertisements that are relevant and engaging to the individual user. They may also be used to limit the number of times an advertisement is shown and to measure the effectiveness of advertising campaigns.

These cookies are set by us or by advertising partners with whom we may work. The information they collect may be shared with third parties, including advertising networks, in aggregated or pseudonymized form. Marketing cookies require your explicit prior consent before being placed and will not be activated unless you opt in through our cookie consent tool.

Marketing cookies used on our Site may include:

• Retargeting Cookies: Allow us to display relevant advertisements to users who have previously visited the Site when they browse other websites or platforms.
• Campaign Attribution Cookies: Track which marketing campaigns or referral sources led a user to visit the Site or complete a purchase, enabling us to measure return on advertising spend.
• Social Media Pixels: Small tracking scripts provided by social media platforms that allow us to measure the performance of advertisements run on those platforms and to build custom audience segments.
• Email Marketing Tracking: Track whether marketing emails have been opened and whether links within those emails have been clicked, allowing us to assess campaign engagement.

You may opt out of marketing cookies at any time by updating your preferences through our cookie consent tool or by using the opt-out mechanisms provided by individual third-party advertising platforms.

8. Third-Party Cookies

Some cookies placed on the Site are set by third-party services that we use to deliver functionality, process payments, measure analytics, or support marketing activities. These third-party cookies are governed by the privacy and cookie policies of the respective third parties, not by this Cookie Policy.

Third-party service providers whose cookies may be present on the Site include:

• Shopify: Our e-commerce and payment platform sets cookies to manage shopping sessions, process transactions, prevent fraud, and support store functionality. Shopify's cookie and privacy practices are described in Shopify's Privacy Policy, available at shopify.com/legal/privacy.
• Google Analytics: We may use Google Analytics to measure Site traffic and user behavior. Google Analytics sets cookies that track anonymized usage data. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.
• Meta (Facebook) Pixel: If enabled and consented to, the Meta Pixel may be used to measure advertising effectiveness and support retargeting campaigns. Meta's data practices are governed by Meta's Data Policy.
• YouTube / Vimeo: Where course content or promotional videos are hosted on third-party video platforms, those platforms may set their own cookies when the embedded player is loaded on the Site.

We do not control the cookies set by third parties and cannot accept responsibility for their content or operation. We encourage you to review the privacy and cookie policies of any third-party service whose cookies may be present on the Site.

9. Cookie Duration

Cookies vary in how long they remain on your device. We use both session cookies and persistent cookies, and the duration of each is determined by its purpose:

• Session Cookies: These cookies are temporary and exist only for the duration of your browser session. They are automatically deleted when you close your browser. Session cookies are typically used for authentication, cart management, and security purposes.
• Persistent Cookies — Short Term (up to 30 days): Used for functional purposes such as remembering your theme preference or recent activity, where a short-term memory of your settings is beneficial without requiring long-term data retention.
• Persistent Cookies — Medium Term (30 days to 12 months): Used for analytics and conversion tracking purposes, where understanding returning visitor behavior over a moderate period enables more meaningful data analysis.
• Persistent Cookies — Long Term (12 months to 2 years): Used where applicable for retargeting and campaign attribution, consistent with industry standards and applicable legal requirements. These cookies will be placed only where you have provided explicit consent.

Specific cookie durations for individual cookies, including those set by third parties, are detailed in our cookie consent tool, which provides a full inventory of cookies active on the Site at any given time.

10. Managing Your Cookie Preferences

You have several options for managing and controlling the cookies placed on your device when you use our Site:

• Cookie Consent Tool: When you first visit the Site, you will be presented with a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customize your preferences by category. You can revisit and update your preferences at any time by clicking the cookie settings link in the Site footer.
• Browser Settings: Most web browsers allow you to control cookies through their settings. You can typically configure your browser to block all cookies, block third-party cookies only, or to notify you when a cookie is being set. Instructions for managing cookies in commonly used browsers are available at the following locations:
  • Google Chrome: chrome://settings/cookies
  • Mozilla Firefox: about:preferences#privacy
  • Apple Safari: Preferences → Privacy
  • Microsoft Edge: edge://settings/privacy
• Opt-Out Tools: For analytics and advertising cookies specifically, you may use industry opt-out tools such as the Network Advertising Initiative opt-out page (optout.networkadvertising.org) or the Digital Advertising Alliance opt-out tool (optout.aboutads.info).
• Mobile Device Settings: On mobile devices, you can typically manage interest-based advertising through your device's privacy settings, such as "Limit Ad Tracking" on iOS or "Opt out of Ads Personalization" on Android.

Please note that disabling or blocking certain cookies may affect the functionality of the Site. In particular, disabling strictly necessary cookies may prevent you from accessing secure areas of the Site or from completing a purchase. We are not responsible for any loss of functionality resulting from your choice to restrict cookies.

11. Cookie Consent

Where required by applicable law — including the EU ePrivacy Directive, the UK Privacy and Electronic Communications Regulations, and similar legislation in other jurisdictions — we will obtain your prior, informed, and freely given consent before placing non-essential cookies on your device.

Our cookie consent mechanism is designed to meet the following standards:

• Granularity: You are able to consent to, or reject, each category of non-essential cookies independently. Accepting all cookies is not a precondition of using the Site.
• Prior Consent: Non-essential cookies are not placed until you have actively indicated your consent. The absence of a response is not treated as consent.
• Withdrawal: You may withdraw or modify your consent at any time through our cookie preference center, accessible via the cookie settings link in the Site footer. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
• Record-Keeping: We maintain records of consent given, including the date and scope of consent, for the purpose of demonstrating compliance with applicable law.

For users located in jurisdictions where cookie consent is not legally required, we still encourage you to review your cookie preferences and to make use of the controls described in Section 10 if you wish to limit tracking.

12. Other Tracking Technologies

In addition to cookies, we and our third-party partners may use other tracking technologies on the Site. These technologies function similarly to cookies in that they collect information about your device and browsing behavior, and they are subject to the same consent requirements where applicable.

• Web Beacons (Pixel Tags): Small, invisible graphic files embedded in web pages or HTML emails that allow us to track whether a page has been viewed or an email has been opened. Web beacons are used in conjunction with cookies to understand user engagement and marketing campaign performance.
• Local Storage: A browser-based storage mechanism that allows websites to store data locally on your device beyond the scope of traditional cookies. We use local storage for functional purposes such as storing your theme preference and course progress data. Local storage data persists until explicitly cleared by the user or the application.
• Session Storage: Similar to local storage but limited to a single browser session. Session storage is used for temporary data that does not need to persist across sessions, such as form state data.
• Server Logs: Our web servers automatically record certain information about your visits, including your IP address, browser type, referring URL, and pages accessed. This information is used for security monitoring, performance analysis, and debugging purposes and is not used to identify individual users for marketing purposes.
• Fingerprinting: We do not use device fingerprinting techniques — methods that attempt to uniquely identify your device based on a combination of technical characteristics — for tracking purposes.

13. International Data Transfers

Some of the cookies and tracking technologies used on the Site may result in the transfer of data to servers located outside of your country of residence, including to the United States, where our primary infrastructure is based. Certain third-party cookie providers may also store or process data in jurisdictions outside the European Economic Area or the United Kingdom.

Where such transfers occur, we take reasonable steps to ensure that appropriate safeguards are in place, consistent with the requirements described in our Privacy Policy. By accepting non-essential cookies through our consent tool, you acknowledge that the associated data processing may involve international data transfers.

If you have specific concerns about the international transfer of data collected through cookies, you may opt out of non-essential cookies through our cookie preference center or by using the browser controls described in Section 10.

14. Changes to This Cookie Policy

We reserve the right to update or modify this Cookie Policy at any time to reflect changes in our use of cookies, changes in applicable law, or updates to the third-party services we use. When material changes are made, we will update the "Last updated" date at the top of this document.

Where required, we will re-request your consent if changes to our cookie practices require a new or expanded consent. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and what choices are available to you.

Your continued use of the Site following the posting of an updated Cookie Policy constitutes your acknowledgment of the changes. If you do not agree with the updated policy, you may update your cookie preferences through our consent tool or discontinue use of the Site.

15. Contact Information

If you have any questions, concerns, or requests relating to this Cookie Policy or our use of tracking technologies, please contact us using the information below. We aim to respond to all privacy-related inquiries within 5 business days.