Terms of Service
Last updated: January 1, 2025
1. Acceptance of Terms
By accessing, browsing, or using any portion of the Optimus Order website located at optimus-order.com (the "Site") or by enrolling in, purchasing, or participating in any of our coaching programs, courses, or related services (collectively, the "Services"), you ("User," "you," or "your") acknowledge that you have read, understood, and agree to be legally bound by these Terms of Service ("Terms"), along with our Privacy Policy and any other policies referenced herein.
If you do not agree to all of these Terms, you must not access or use the Site or any of our Services. Your continued use of the Site or Services after any amendments to these Terms constitutes your acceptance of the revised Terms. We strongly encourage you to review these Terms periodically.
These Terms apply to all visitors, users, customers, and others who access or use the Services. By using the Services, you represent that you are at least 18 years of age, or that you are at least 13 years of age and have obtained verified parental or legal guardian consent to access and use the Services in accordance with these Terms.
2. Description of Services
Optimus Order provides self-paced online motorcycle coaching and educational services. Our current offerings include, but are not limited to, the following programs:
- Safety Foundation Course: A comprehensive structured online curriculum covering the foundational principles of safe motorcycle operation, including visual technique, hazard awareness, braking mechanics, cornering theory, and defensive riding strategy. The course consists of pre-recorded video modules, downloadable reference materials, and supplementary reading content, all accessible via the customer's account portal.
- Video Analysis — Personal Review: A personalized coaching service in which the customer uploads video footage of their riding for expert review and annotation. The coach provides a written correction summary and annotated video feedback within 72 business hours of submission.
- Personal Training Plan: A bespoke 4-week structured training program developed in collaboration with the coach based on an initial skill assessment. The program includes week-by-week drills, focus areas, weekly check-in exchanges, and adaptive adjustments based on documented progress.
- Track Day and Exam Preparation Package: A comprehensive preparation program for customers targeting an upcoming track day event or motorcycle licensing examination, covering circuit theory, race line selection, mental preparation, equipment requirements, and on-day protocol.
Optimus Order reserves the right to modify, suspend, discontinue, or expand any aspect of the Services at any time, with or without prior notice, and without liability to you. Where a material change to an active program you have purchased is made, we will notify you in advance and provide alternative arrangements where reasonably practicable.
All Services are delivered in the English language and are intended for adult riders. Services are provided for educational and informational purposes only. Completion of any program offered by Optimus Order does not constitute certification, licensure, or endorsement of any kind under any federal, state, or local regulatory framework.
3. Eligibility
To access and use the Services, you must be at least 18 years of age. Users between the ages of 13 and 17 may access the Services only with documented, verifiable consent from a parent or legal guardian, who assumes full responsibility for the minor's compliance with these Terms. Users under the age of 13 are not permitted to use the Services under any circumstances.
By using the Services, you represent and warrant that: (a) you are at least 18 years of age, or have obtained the required parental or guardian consent; (b) you have the legal capacity to form a binding contract; (c) you are not prohibited from receiving any aspect of the Services under the laws of the United States or any other applicable jurisdiction; and (d) you will use the Services in compliance with all applicable local, state, national, and international laws and regulations.
Optimus Order reserves the right to verify your eligibility and to refuse access to the Services, or to terminate your account, in the event that we have reason to believe you do not meet these eligibility requirements.
4. Account Registration and Security
Access to certain Services, including but not limited to the personal training plan, the customer dashboard, and uploaded video submissions, requires the creation of a user account. When creating an account, you agree to provide accurate, current, and complete information as prompted during the registration process. You are responsible for maintaining the accuracy of your account information at all times.
You are solely responsible for maintaining the confidentiality of your account login credentials, including your password. You agree to notify Optimus Order immediately upon becoming aware of any unauthorized use of your account or any other breach of security. Optimus Order will not be liable for any loss or damage arising from your failure to maintain the security of your account credentials.
You agree not to create more than one account, not to impersonate any person or entity, and not to use a name or username that is vulgar, offensive, or otherwise objectionable. Optimus Order reserves the right to refuse registration of, or cancel, any account at its sole discretion.
You are responsible for all activity that occurs under your account, whether or not you have authorized it. Sharing your account access with third parties is strictly prohibited and may result in immediate termination of your account without refund.
5. Payment and Billing
All purchases of Optimus Order Services are processed through Shopify's secure payment platform. By providing payment information, you represent and warrant that you are authorized to use the designated payment method and that you authorize Optimus Order and its payment processors to charge the full amount of your selected Service at the time of purchase.
All prices displayed on the Site are quoted in United States Dollars (USD) and include applicable service fees unless otherwise stated. Prices do not include any taxes, levies, or duties imposed by taxing authorities, and you remain solely responsible for the payment of any such amounts. Where applicable, sales tax or value-added tax may be added to your order at checkout based on your billing address.
Payment must be made in full at the time of purchase unless otherwise specified in a separate written agreement. Optimus Order does not currently offer payment plans, installment arrangements, or deferred billing unless explicitly stated for a specific product or promotion. We reserve the right to change our pricing at any time without prior notice; however, any change in pricing will not affect purchases already completed prior to the effective date of the change.
In the event that a payment fails, is reversed, or is charged back, Optimus Order reserves the right to immediately suspend or terminate access to the associated Services until the outstanding balance is resolved. Fraudulent chargebacks may be subject to legal action.
6. Refunds and Cancellations
Optimus Order's refund and cancellation policy is governed by a separate Refund Policy document, which is incorporated into these Terms by reference and forms part of the overall agreement between you and Optimus Order. Please review the Refund Policy carefully before making any purchase, as it describes your rights and obligations with respect to cancellations, refund eligibility, and the process for requesting a refund.
In general, given the digital and personalized nature of our Services, refund eligibility varies by program type. Services that involve substantial coach time, such as the Video Analysis review and the Personal Training Plan, may have limited refund eligibility once the coaching work has commenced. The Safety Foundation Course has a defined eligibility window described in the Refund Policy.
If you have a dispute regarding a charge or wish to request a refund, please contact us in writing at the contact information provided in Section 18 of these Terms before initiating any chargeback with your financial institution, as many disputes can be resolved directly and more efficiently through our support process.
7. Intellectual Property
All content included in or made available through the Services, including but not limited to the course video modules, written materials, training plan templates, infographics, diagrams, PDF documents, written feedback, annotated video analyses, website design, graphics, user interface, logos, trademarks, service marks, and trade names (collectively, "Content"), are the exclusive property of Optimus Order and are protected by applicable United States and international intellectual property laws, including copyright, trademark, and trade secret laws.
Upon purchase of a Service, Optimus Order grants you a limited, non-exclusive, non-transferable, revocable license to access and use the Content solely for your personal, non-commercial use in connection with the Service you have purchased. This license does not include the right to: (a) reproduce, duplicate, copy, sell, resell, or exploit any portion of the Content; (b) distribute, publicly display, or publicly perform the Content; (c) create derivative works based on the Content; (d) reverse engineer, decompile, or extract the underlying data structure of any Content; or (e) use the Content for the purpose of training artificial intelligence models or systems.
Any unauthorized use of the Content is a violation of these Terms and applicable intellectual property laws and may result in immediate termination of your access to the Services, as well as civil and/or criminal liability. All rights not expressly granted in these Terms are reserved by Optimus Order.
8. Acceptable Use Policy
By using the Services, you agree to use them only for lawful purposes and in a manner consistent with these Terms and all applicable laws. You agree that you will not, under any circumstances:
- Upload, transmit, or distribute any content that is unlawful, threatening, abusive, harassing, defamatory, vulgar, obscene, or otherwise objectionable;
- Impersonate any person or entity, or falsely state or misrepresent your affiliation with any person or entity;
- Interfere with or disrupt the integrity or performance of the Services or the data contained therein;
- Attempt to gain unauthorized access to any portion of the Services or any related system or network;
- Use any automated tool, bot, scraper, or data extraction method to access or collect information from the Services;
- Transmit any unsolicited or unauthorized advertising, promotional materials, spam, or any other form of solicitation;
- Upload any file that contains viruses, corrupted files, or any other software or programs that may damage the operation of the Services;
- Engage in any conduct that restricts or inhibits any other person from using or enjoying the Services, or that, in Optimus Order's judgment, exposes Optimus Order or any of its users to liability of any kind;
- Resell, sublicense, or redistribute access to any portion of the Services to any third party;
- Record, screenshot, or capture any video or audio content from paid course modules for any purpose not authorized by these Terms.
Optimus Order reserves the right, in its sole discretion, to investigate any suspected violation of these Terms and to take any action it deems appropriate, including issuing warnings, suspending or terminating account access, and referring matters to law enforcement where applicable.
9. User-Submitted Content
Certain Services, particularly the Video Analysis review, require you to upload video footage and other materials ("User Content") through the platform. By submitting User Content, you represent and warrant that: (a) you own all rights in and to the User Content, or have obtained all necessary permissions and licenses from the relevant rights holders; (b) the User Content does not infringe upon the intellectual property, privacy, or other rights of any third party; (c) the User Content does not contain material that is illegal, defamatory, obscene, or otherwise objectionable; and (d) you have the consent of any identifiable individuals appearing in the User Content to share it with Optimus Order for the purpose of coaching review.
By submitting User Content, you grant Optimus Order a limited, non-exclusive, royalty-free license to access, view, analyze, and annotate the User Content for the sole purpose of providing the coaching Service you have purchased. Optimus Order will not use your User Content for any commercial purpose, publish it publicly, or share it with third parties except as required to deliver the Service or as required by applicable law.
Optimus Order may retain User Content for a period of up to 90 days following delivery of the coaching review, after which it may be deleted from our servers. You are responsible for retaining your own copies of any materials you submit.
10. Limitation of Liability
To the fullest extent permitted by applicable law, Optimus Order and its officers, directors, employees, contractors, agents, and assigns shall not be liable to you or any third party for any indirect, incidental, special, consequential, punitive, or exemplary damages, including but not limited to damages for loss of profits, goodwill, data, business opportunity, or other intangible losses, arising out of or in connection with: (a) your access to or use of, or inability to access or use, the Services; (b) any content obtained from the Services; (c) any unauthorized access to or use of our servers or any personal information stored therein; (d) any errors, inaccuracies, or omissions in any content provided through the Services; or (e) any matters beyond Optimus Order's reasonable control.
In no event shall the aggregate liability of Optimus Order to you for all claims arising out of or relating to your use of the Services exceed the total amount paid by you to Optimus Order in the twelve (12) months preceding the date the claim arose. This limitation applies regardless of the form of action, whether based in contract, tort (including negligence), strict liability, or any other legal or equitable theory, and whether or not Optimus Order has been advised of the possibility of such damages.
Some jurisdictions do not allow the exclusion or limitation of certain types of damages. In such jurisdictions, Optimus Order's liability shall be limited to the maximum extent permitted by applicable law.
11. Disclaimer of Warranties
THE SERVICES ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. OPTIMUS ORDER EXPRESSLY DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR PERFORMANCE.
Optimus Order does not warrant that: (a) the Services will meet your specific requirements; (b) the Services will be uninterrupted, timely, secure, or error-free; (c) the results that may be obtained from the use of the Services will be accurate, reliable, or complete; or (d) any errors in the Services will be corrected.
You acknowledge and agree that any content or information obtained through the Services is done at your own discretion and risk, and that you will be solely responsible for any damage to your property, or any other losses, resulting from your reliance on such content or information. No advice or information, whether oral or written, obtained from Optimus Order through the Services shall create any warranty not expressly stated in these Terms.
12. Safety Acknowledgment and Assumption of Risk
Motorcycle riding is an inherently dangerous activity that involves a substantial risk of serious bodily injury or death. Optimus Order provides educational content and coaching feedback intended to improve your knowledge, awareness, and riding technique. However, the Services are not a substitute for professional in-person riding instruction, physical practice, or compliance with all applicable road laws and safety regulations in your jurisdiction.
By enrolling in any Optimus Order program, you acknowledge and agree that: (a) you voluntarily assume all risks associated with motorcycle riding, whether or not addressed in the Services; (b) you are responsible for your own safety and the safety of others during any riding activity; (c) no online coaching program can eliminate the inherent risks of motorcycle riding; and (d) Optimus Order shall have no liability for any injury, accident, or damage occurring as a result of your motorcycle riding activities, regardless of whether such riding was informed by our Services.
You agree to always wear appropriate protective equipment, follow all applicable traffic laws and regulations, and ride only within your demonstrated competence level at all times.
13. Indemnification
You agree to defend, indemnify, and hold harmless Optimus Order and its officers, directors, employees, contractors, agents, licensors, and successors from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees) arising out of or in any way relating to: (a) your access to or use of the Services; (b) your violation of any provision of these Terms; (c) your violation of any applicable law or regulation; (d) your User Content or any content you submit, post, or transmit through the Services; (e) any misrepresentation made by you; or (f) any third-party claim arising from your use of the Services.
Optimus Order reserves the right, at its own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which case you agree to cooperate with Optimus Order's defense of such matter and not to settle any claim without Optimus Order's prior written consent.
14. Termination
Optimus Order reserves the right, in its sole and absolute discretion, to suspend or terminate your account and access to any or all of the Services at any time, with or without cause, and with or without prior notice. Grounds for termination may include, without limitation, violation of these Terms, fraudulent or deceptive activity, failure to pay for Services, or conduct that Optimus Order determines is harmful to other users, third parties, or the integrity of the Services.
You may request the closure of your account at any time by contacting us at the address provided in Section 18. Account closure does not entitle you to any refund except as expressly provided in the Refund Policy. Upon termination, your right to access and use the Services ceases immediately.
The following sections of these Terms shall survive termination: Section 7 (Intellectual Property), Section 10 (Limitation of Liability), Section 11 (Disclaimer of Warranties), Section 13 (Indemnification), Section 15 (Governing Law), and Section 16 (Dispute Resolution).
15. Governing Law
These Terms and any dispute or claim arising out of or relating to these Terms, the Services, or your use thereof shall be governed by and construed in accordance with the laws of the State of Colorado, United States of America, without regard to its conflict of law principles. You agree that any dispute that cannot be resolved through informal negotiation or arbitration (as described in Section 16) shall be submitted exclusively to the state and federal courts located in Jefferson County, Colorado, and you hereby consent to the personal jurisdiction of such courts.
16. Dispute Resolution and Arbitration
We encourage you to contact us first to attempt to resolve any dispute informally before pursuing formal remedies. Most concerns can be addressed quickly and to your satisfaction through direct communication.
For any dispute that cannot be resolved informally, you and Optimus Order agree to resolve such disputes through binding individual arbitration under the rules of the American Arbitration Association ("AAA"), rather than in court. You agree that any arbitration shall be conducted in Jefferson County, Colorado, or, at your election, virtually. The arbitration shall be conducted by a single arbitrator, and the arbitrator's decision shall be final and binding. Each party shall bear its own costs in connection with the arbitration, except that the arbitrator may award the prevailing party its reasonable attorneys' fees and costs in the event of a frivolous or bad-faith claim.
CLASS ACTION WAIVER: YOU AND OPTIMUS ORDER AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, OR REPRESENTATIVE ACTION. This waiver applies to all claims, whether resolved through arbitration or otherwise.
Notwithstanding the foregoing, Optimus Order reserves the right to seek injunctive or other equitable relief in a court of competent jurisdiction in connection with any actual or threatened infringement of intellectual property rights or breach of confidentiality obligations.
17. Changes to These Terms
Optimus Order reserves the right to revise and update these Terms at any time in its sole discretion. When material changes are made, we will update the "Last updated" date at the top of this document and, where practicable, provide notice to registered users via the email address associated with their account or through a notice posted on the Site.
Your continued use of the Services following the effective date of any revised Terms constitutes your binding acceptance of the updated Terms. If you do not agree to the updated Terms, you must stop using the Services. We encourage you to review these Terms periodically to stay informed of any updates.
18. Contact Information
If you have any questions, concerns, or requests relating to these Terms of Service, please contact us using the information below. We aim to respond to all written inquiries within 5 business days.

